In wholesale, happy customers are crucial to survival. Everyone in the supply chain expects wholesalers and distributors to facilitate service consistency, meet customer demands, and provide local presence and flexibility. There’s no place to hide.
Those responsibilities sit poorly with the inflexible processes that still dominate the sector’s back offices. Manual tasks and heavy dependence on spreadsheets stifle productivity and cause delays from sales to collections. Credit controllers, unsure of their data and conscious of the need to avoid upsetting customers, often have to verify each case with AR before starting collections.